Sep 13, 2022
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NYRA Content Management Solutions and 1/ST CONTENT announce partnership to expand distribution of North American horse racing content

by NYRA Press Office

NCMS Acquires Equity Position in TSG Global Wagering Solutions, LLC

NYRA Content Management Solutions (NCMS), a subsidiary of the New York Racing Association, Inc. (NYRA), and 1/ST CONTENT, the leading global provider of premium content for North American horse racing, today announced a 10-year partnership agreement that will dramatically expand the availability of North American horse racing content throughout international markets. The new partnership solidifies 1/ST CONTENT as the world’s premier international distributor of North American horse racing content. 

As part of the deal, NCMS acquires a significant equity position in TSG Global Wagering Solutions LLC (GWS), a subsidiary of 1/ST CONTENT responsible for the delivery of horse racing content to global markets. 

Built on the foundations of broadcast distribution and video-streaming, this agreement furthers the co-operation between 1/ST CONTENT and NCMS over the content rights, data, odds, and signals from a host of first-class horse racing venues. By leveraging its vast international distribution network and direct to home (DTH) rights in the United Kingdom & Ireland, Europe, Australia, New Zealand and Africa, 1/ST CONTENT will now deliver more than 3,000 days of racing each year from top North American racetracks, including 1/ST RACING’s Gulfstream Park, Santa Anita Park, Golden Gate Fields, The Maryland Jockey Club at Laurel Park and Pimlico Race Course, NYRA’s Belmont Park, Aqueduct Racetrack and Saratoga Race Course along with Del Mar, Keeneland, Tampa Bay Downs and Woodbine. 

“By joining 1/ST CONTENT and NCMS, two of the powerhouses in North American horse racing content, we are reinforcing to international operators that the continued investment and support for North American racing is the smart bet,” said Gregg Colvin, Chief Executive Officer, 1/ST CONTENT. “This agreement ensures that North American horse racing stakeholders are the primary beneficiaries of revenues generated through international wagering further strengthening the domestic industry for the next generation of fan and bettor.”  

 “NCMS is pleased to expand on our strategic partnership with 1/ST CONTENT to further broaden the international reach of North American Thoroughbred racing,” said Tony Allevato, Chief Revenue Officer, NYRA. “Sports fans and bettors around the world can look forward to more coverage of top-quality racing than ever before.” 

1/ST CONTENT will continue to only operate in regulated markets ensuring the highest level of integrity and fairness as it deploys its ground-breaking 1/ST ODDS pricing engine, and an innovative in-running betting service currently in trial with numerous Tier-1 operators. 


Media Contacts:

Tiffani Steer, VP Communications, 1/ST – [email protected]

Patrick McKenna, VP Communications, NYRA - [email protected] 

About The Stronach Group and 1/ST

The Stronach Group is a world-class technology, entertainment and real estate development company with Thoroughbred horse racing and pari-mutuel wagering at the core. The company's consumer facing brand 1/ST (pronounced "First") powers The Stronach Group's forward-thinking 1/ST RACING, 1/ST CONTENT, 1/ST TECHNOLOGY, 1/ST EXPERIENCE, and 1/ST PROPERTIES businesses, while advocating for and driving the 1/ST HORSE CARE mission. 1/ST represents The Stronach Group's continued movement toward redefining Thoroughbred horse racing and the ecosystem that drives it. 1/ST RACING drives the best-in-class horse racing operations at the company's premier racetracks and training centers including: Santa Anita Park, Golden Gate Fields and San Luis Rey Downs (California); Gulfstream Park – home of the Pegasus World Cup Championship Invitational Series, Gulfstream Park West and Palm Meadows Thoroughbred Training Center (Florida); the Maryland Jockey Club at Laurel Park, Pimlico Race Course - home of the legendary Preakness Stakes, Rosecroft Raceway and Bowie Training Center (Maryland). 1/ST CONTENT is the newly formed operating group for all of 1/ST's media and content companies including: Monarch Content Management, Elite, TSG Global Wagering Solutions (GWS) and XBTV. 1/ST TECHNOLOGY is horse racing's largest racing and gaming technology company offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX and Betmix brands. 1/ST EXPERIENCE blends the worlds of sports, entertainment and hospitality through innovative content development, elevated national and local venue management and hospitality, strategic partnerships, sponsorships, and procurement development. 1/ST PROPERTIES is responsible for the development of the company's live, work and play communities surrounding its racing venues including: The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland). As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, 1/ST HORSE CARE represents The Stronach Group's commitment to achieving the highest level of horse and rider care and safety standards in Thoroughbred horse racing on and off the track. For more information, please visit www.1st.com

About NYRA Content Management Solutions (NCMS)

NCMS is a limited liability corporation established by NYRA in 2019 as a simulcast purchase and sales agent for thoroughbred and standardbred racetracks across the country. In addition to negotiating content agreements for its clients, NCMS provides a variety of strategic consulting services. 

About the New York Racing Association, Inc. (NYRA)

The New York Racing Association, Inc. (NYRA) holds the exclusive franchise to conduct thoroughbred racing at Aqueduct Racetrack, Belmont Park and Saratoga Race Course. NYRA tracks are the cornerstone of New York State’s horse racing industry, which is responsible for 19,000 jobs and more than $3 billion in annual economic impact. For additional information, visit NYRA.com.
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